Marketing Management (Record no. 40290)
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000 -LEADER | |
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fixed length control field | 00644cam a22002174a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140803b2006 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8177586904 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT/KEL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler Philip |
245 ## - TITLE STATEMENT | |
Title | Marketing Management |
250 ## - EDITION STATEMENT | |
Edition statement | 12th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Delhi |
Name of publisher, distributor, etc. | Pearson Education |
Date of publication, distribution, etc. | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 672 |
365 ## - TRADE PRICE | |
Price amount | 335.75 |
Currency code | Rupees |
366 ## - TRADE AVAILABILITY INFORMATION | |
Publishers' compressed title identification | |
Note | Apna556 - 15/07/2006 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Keller K L |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 23306 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
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Dewey Decimal Classification | Main Library | Main Library | Marketing-Compact Shelves | 08/08/2006 | Apna Book Suppliers | 395.00 | 12 | 658.8 KOT/KEL | 15346 | 18/11/2022 | 07/11/2022 | 07/11/2014 | Book |