Making Niche Marketing Work (Missing 2004-05) (Record no. 4015)

MARC details
000 -LEADER
fixed length control field 00655cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1992 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071134433
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Linneman R E
245 ## - TITLE STATEMENT
Title Making Niche Marketing Work (Missing 2004-05)
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent 260pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 6861
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Linneman R E,Making Niche Marketing Work,Stanton J L,Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 10062
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Missing     Main Library Main Library 17/02/2000 Sterling Book House 283.00   658.8 LIN 6861 23/09/2014 283.00 23/09/2014 Book

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