MaxiMarketing (Record no. 3997)

MARC details
000 -LEADER
fixed length control field 00539cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1987 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071002790
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rapp Stan
245 ## - TITLE STATEMENT
Title MaxiMarketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent 278pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 1993
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 10035
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Shelving location Source of acquisition
        Main Library Main Library 18/04/1998 0.00   658.8 RAP 1993 23/09/2014 0.00 23/09/2014 Book    
        Main Library Main Library 18/04/1998 0.00   658.8 RAP 3727 23/09/2014 0.00 23/09/2014 Book Marketing-Compact Shelves  
        Main Library Main Library 18/04/1998 0.00   658.8 RAP 2400 23/09/2014 0.00 23/09/2014 Book   Sterling Book House

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