Effect of Length of Commercial Type of Commercial and Frequency of Presentation of Commercial on Advertising Effectiveness (Record no. 39373)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00558npm a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2001 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | |
| 245 ## - TITLE STATEMENT | |
| Title | Effect of Length of Commercial Type of Commercial and Frequency of Presentation of Commercial on Advertising Effectiveness |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Bharath T |
| Name of publisher, distributor, etc. | Osmania University, Hyderabad |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 339p. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 974852 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 21/09/2012 | 0.00 | TH34 | 23/09/2014 | 0.00 | 23/09/2014 | Thesis |
