Management in Marketing (Record no. 39335)

MARC details
000 -LEADER
fixed length control field 00666cam a22001694a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1947 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number STO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stocking, Jr., Samuel B.
245 ## - TITLE STATEMENT
Title Management in Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Toronto
Name of publisher, distributor, etc. University of Toronto Press
Date of publication, distribution, etc. 1947
300 ## - PHYSICAL DESCRIPTION
Extent 136p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales Forecasting, Budgeting, Consumer Opinion, Cost Reduction, Sales Analysis, Sales Performance, Retail Operations, Cost Control
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 976509
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 03/05/2013 0.00   STO EB26 23/09/2014 0.00 23/09/2014 E-Books

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