Consumer Behavior (Record no. 35789)

MARC details
000 -LEADER
fixed length control field 00612ngm a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070600867
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Item number HAW/BES
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins Del I
245 ## - TITLE STATEMENT
Title Consumer Behavior
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill
Date of publication, distribution, etc. 2007
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behavior, Marketing Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behavior
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Best Roger J
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 979338
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 11/02/2014 0.00   658.834 HAW/BES CD2212 23/09/2014 0.00 23/09/2014 CD Rom

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