Marketing Warfare (Record no. 3541)

MARC details
000 -LEADER
fixed length control field 00540cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1986 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0452258618
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RIE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries Al
245 ## - TITLE STATEMENT
Title Marketing Warfare
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Plume Books
Date of publication, distribution, etc. 1986
300 ## - PHYSICAL DESCRIPTION
Extent 216pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 8524
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 8853
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Source of acquisition
    Dewey Decimal Classification     Main Library Main Library Branding-Compact Shelves 04/08/1999 0.00 1 658.8 Tro/Rie 11436 23/10/2018 16/10/2018 0.00 23/09/2014 Book  
Withdrawn   Dewey Decimal Classification     Main Library Main Library   04/08/1999 225.00 1 658.8 RIE 5703 06/12/2016 11/11/2016 225.00 23/09/2014 Book Sterling Book House

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