Marketing Warfare (Record no. 3541)
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000 -LEADER | |
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fixed length control field | 00540cam a22001814a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140923b1986 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0452258618 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | RIE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ries Al |
245 ## - TITLE STATEMENT | |
Title | Marketing Warfare |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | Plume Books |
Date of publication, distribution, etc. | 1986 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 216pp. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Master : 8524 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 8853 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Source of acquisition |
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Dewey Decimal Classification | Main Library | Main Library | Branding-Compact Shelves | 04/08/1999 | 0.00 | 1 | 658.8 Tro/Rie | 11436 | 23/10/2018 | 16/10/2018 | 0.00 | 23/09/2014 | Book | |||||
Withdrawn | Dewey Decimal Classification | Main Library | Main Library | 04/08/1999 | 225.00 | 1 | 658.8 RIE | 5703 | 06/12/2016 | 11/11/2016 | 225.00 | 23/09/2014 | Book | Sterling Book House |