Consumer Behavior: Building Marketing Strategy (Record no. 34391)

MARC details
000 -LEADER
fixed length control field 00541ngm a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number HWK/MOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hwkins Del I
245 ## - TITLE STATEMENT
Title Consumer Behavior: Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 11th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc.
Date of publication, distribution, etc. 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 0
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mookerjee Amit
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh David L
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 38478
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 07/09/2010 Apna Book Suppliers 408.00   HWK/MOT CD803 23/09/2014 510.00 23/09/2014 CD Rom

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