Essentials of Marketing Research (Record no. 33852)

MARC details
000 -LEADER
fixed length control field 00581ngm a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047141235X
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.81
Item number Kum/Aak
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar V
245 ## - TITLE STATEMENT
Title Essentials of Marketing Research
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 553p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker David
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22016
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library 20/12/2005 Book Base 4055.88 1 658.81 Kum/Aak CD258 11/07/2016 11/07/2016 87.95 23/09/2014 CD Rom Essentials of Marketing Research

Powered by Koha