Basic Marketing : A Global Management Approach (Record no. 33753)

MARC details
000 -LEADER
fixed length control field 00608ngm a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071121102
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Per/McC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PERREAULT WILLIAM D
245 ## - TITLE STATEMENT
Title Basic Marketing : A Global Management Approach
250 ## - EDITION STATEMENT
Edition statement 14th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 815p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy E J
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 20209
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library 05/03/2005 Neeta Books 1610.00   658.8 Per/McC CD159 23/09/2014 325.00 23/09/2014 CD Rom Basic Marketing: A Global Management Approach

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