Marketing of Services (Record no. 33548)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00703ngm a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b0 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing of Services |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | ET & T |
| Date of publication, distribution, etc. | 0 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 33 minp. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Discusses the entire gamut of marketing services with reference to Indian Railways, National Institute of Information Technology and also beauty care. Also explains the role of product development, distribution, pricing and promotion in marketing services. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 11271 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 01/01/1900 | 0.00 | VC2550 | 23/09/2014 | 0.00 | 23/09/2014 | Video Cassette |
