Decision Making Process for Bottom-of-the-Pyramid Consumers: A Case of FMCG Products (Record no. 33451)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00768pab a2200217 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b0 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | |
| Item number | Kou/Sin |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Koul Surabhi |
| 245 ## - TITLE STATEMENT | |
| Title | Decision Making Process for Bottom-of-the-Pyramid Consumers: A Case of FMCG Products |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | |
| Name of publisher, distributor, etc. | Dec - Feb 2014 |
| Date of publication, distribution, etc. | 0 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 89-101p. |
| 490 ## - SERIES STATEMENT | |
| Volume/sequential designation | XXIV |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Bottom of the Pyramid, Decision-Making, Family Purchase |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mishra Hari Govind |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sinha Piyush Kumar |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR13714.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR13714.pdf</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 982554 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 03/07/2014 | 0.00 | Kou/Sin | AR13714 | 23/09/2014 | 0.00 | 23/09/2014 | Articles |
