Marketing Technological Innovation to LDCs: Lessons from One Laptop Per Child (Record no. 31995)

MARC details
000 -LEADER
fixed length control field 01536pab a2200217 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Yuj
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Yujuico Emmanuel
245 ## - TITLE STATEMENT
Title Marketing Technological Innovation to LDCs: Lessons from One Laptop Per Child
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Winter 2011
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 50-68 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 53
520 ## - SUMMARY, ETC.
Summary, etc. A technological innovation designed for a cause that is popular worldwide, the education of children in less developed countries, offers a cautionary tale relevant to marketers and to those hoping to employ information and communication technologies as development tools. One Laptop Per Child (OLPC) had financial support and sophisticated designers, but its priorities were misaligned with those of the governments to which it was marketed. Specifically, it failed to meet the purchasing criteria of governments in developing nations. Innovators need to downplay innovation in design, reduce cultural mismatches, and market not to governments but to the users themselves. They need to use their value net of customers, suppliers, complementary organizations, and even competitors to assist in both product development and distribution.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological Innovation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Innovation
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR12241.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR12241.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 891160
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 21/07/2011 0.00   Yuj AR12241 23/09/2014 0.00 23/09/2014 Articles

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