MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02026pab a2200217 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140923b0 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency |
Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
|
| Item number |
Ben |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Benkler Yochai |
| 245 ## - TITLE STATEMENT |
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| Title |
Unselfish Gene |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
|
| Name of publisher, distributor, etc. |
July-August 2011 |
| Date of publication, distribution, etc. |
0 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
67-75 Pp. |
| 490 ## - SERIES STATEMENT |
|---|
| Volume/sequential designation |
6 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
For generations, we have operated on the assumption that human beings are fundamentally selfish,and so we have built systems and organizations around monetary incentives, rewards, and punishments. That hasn't always worked very well. Now the tide is starting to turn. In fields such as evolutionary biology, psychology, sociology, political science, and experimental economics, researchers are seeing evidence that human beings are more cooperative and behave far less selfishly than we have long assumed. The success achieved by such collaborative offerings as Wikipedia,Craigslist, Facebook, and open source software has, in fact, a scientific basis. Dozens of field studies have identified highly successful cooperative systems, which are often more stable than those based on incentives. Moreover, researchers have found neural and possibly genetic evidence of a human predisposition to cooperate. Evolution may actually favor people who collaborate and societies that include such individuals. Organizations would be better off helping us to engage and embrace our generous sentiments rather than assuming that we are driven purely by self-interest. We can build collaborative systems by encouraging communication, ensuring that claims about community are authentic, fostering a feeling of solidarity, being fair, and appealing to people's intrinsic motivations. INSET: Ideas in Brief. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Collaboration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
General Management |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://192.168.6.13/libsuite/mm_files/Articles/AR12233.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR12233.pdf</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
891152 |
