Customer Loyalty Programs and Marketing Strategies (Record no. 31984)
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000 -LEADER | |
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fixed length control field | 01164pab a2200205 454500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140923b0 xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | |
Item number | Ram |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ramesh H N |
245 ## - TITLE STATEMENT | |
Title | Customer Loyalty Programs and Marketing Strategies |
250 ## - EDITION STATEMENT | |
Edition statement | 7 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | |
Name of publisher, distributor, etc. | Jul 2011 |
Date of publication, distribution, etc. | 0 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 51-56 Pp. |
490 ## - SERIES STATEMENT | |
Volume/sequential designation | 41 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | This article focuses on history of customer loyalty, its impact on marketing, and also the influence of various factors on customer loyalty. More importantly, the article analyses the customer satisfaction, customer value and customer loyalty so as to identify the market segments based on loyalty and value factors rather than only on economic factors. The article also focuses on the classification of customers on the basis of loyalty. The typical customer loyalty programs used by the companies are also discussed in the article. <br/> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer Loyalty |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR12228.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR12228.pdf</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 891147 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
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Main Library | Main Library | 21/07/2011 | 0.00 | Ram | AR12228 | 23/09/2014 | 0.00 | 23/09/2014 | Articles |