Customer Loyalty Programs and Marketing Strategies (Record no. 31984)

MARC details
000 -LEADER
fixed length control field 01164pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Ram
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramesh H N
245 ## - TITLE STATEMENT
Title Customer Loyalty Programs and Marketing Strategies
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Jul 2011
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 51-56 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 41
520 ## - SUMMARY, ETC.
Summary, etc. This article focuses on history of customer loyalty, its impact on marketing, and also the influence of various factors on customer loyalty. More importantly, the article analyses the customer satisfaction, customer value and customer loyalty so as to identify the market segments based on loyalty and value factors rather than only on economic factors. The article also focuses on the classification of customers on the basis of loyalty. The typical customer loyalty programs used by the companies are also discussed in the article. <br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Loyalty
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR12228.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR12228.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 891147
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 21/07/2011 0.00   Ram AR12228 23/09/2014 0.00 23/09/2014 Articles

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