New Marketing Order: The Rules of the Game are Changing (Record no. 31925)

MARC details
000 -LEADER
fixed length control field 00644pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Mal
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mallik Venkat
245 ## - TITLE STATEMENT
Title New Marketing Order: The Rules of the Game are Changing
250 ## - EDITION STATEMENT
Edition statement 10
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Oct 2010
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 82-87 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 49
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR12166.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR12166.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 890992
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 30/06/2011 0.00   Mal AR12166 23/09/2014 0.00 23/09/2014 Articles

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