Ambient Communication: How to Engage Consumers in Urban Touch-Point (Record no. 31754)

MARC details
000 -LEADER
fixed length control field 01229pab a2200217 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Gam
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gambetti Rossella C
245 ## - TITLE STATEMENT
Title Ambient Communication: How to Engage Consumers in Urban Touch-Point
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Spring 2010
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 34-51 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 52
520 ## - SUMMARY, ETC.
Summary, etc. The article presents a discussion of ambient communication, a marketing technique distinguished by its unconventional use of urban public spaces for advertising purposes. The background and benefits of ambient communication are described, and the importance of effectively integrating this form of advertising into a brand's overall marketing mix is stressed. The diversity of ways in which the urban landscape can be used to engage consumers is noted, and strategies for optimizing these outdoor branding opportunities are presented.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR11989.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR11989.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 40346
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 22/03/2011 0.00   Gam AR11989 23/09/2014 0.00 23/09/2014 Articles

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