Consumer Options: Theory and an Empirical Application to a Sports Market (Record no. 31738)

MARC details
000 -LEADER
fixed length control field 01913pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Sai
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sainam Preethika
245 ## - TITLE STATEMENT
Title Consumer Options: Theory and an Empirical Application to a Sports Market
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. June 2010
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 401-414p.
490 ## - SERIES STATEMENT
Volume/sequential designation XLVII
520 ## - SUMMARY, ETC.
Summary, etc. The authors introduce the concept of consumer options and empirically validate it in the context of event ticket pricing. They demonstrate that consumer options can protect consumers from the downside related to uncertain outcomes and enhance seller profits by enabling superior market segmentation and increasing consumer willingness to pay. The authors examine the newly proposed ticket pricing mechanism in sports markets, in which there is uncertainty about the teams that will play in a final event (e.g., the National Collegiate Athletic Association Final Four basketball tournament). Fans who want to attend the game after knowing which teams will play are often disappointed because tickets typically sell out in advance. The authors propose that a fan can buy an option on a ticket before this uncertainty is resolved. Later, he or she can decide whether to exercise the option. The authors present a simple analytical model of consumer options in this setting. Then, they empirically demonstrate that profits under option pricing can exceed those from (1) advance selling and (2) pricing after uncertainty is resolved. The analysis and findings of this article lay a foundation for future work on consumer options in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Option Pricing, Consumer Options
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR11968.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR11968.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 40305
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 18/03/2011 0.00   Sai AR11968 23/09/2014 0.00 23/09/2014 Articles

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