Retrieving Unobserved Consideration Sets from Household Panel Data (Record no. 31687)

MARC details
000 -LEADER
fixed length control field 02027pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Nie
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nierop Erjen Van
245 ## - TITLE STATEMENT
Title Retrieving Unobserved Consideration Sets from Household Panel Data
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Feb 2010
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 63-74 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation XLVII
520 ## - SUMMARY, ETC.
Summary, etc. The authors propose a new model to capture unobserved consideration from discrete choice data. This approach allows for unobserved dependence in consideration among brands, easily copes with many brands, and accommodates different effects of the marketing mix on consideration and choice as well as unobserved consumer heterogeneity in both processes. An important goal of this study is to establish the validity of the existing practice to infer consideration sets from observed choices in panel data. The authors show with experimental data that underlying consideration sets can be reliably retrieved from choice data alone and that consideration is positively affected by display and shelf space. Next, the model is applied to Information Resources Inc. panel data. The findings suggest that promotion effects are larger when they are included in the consideration stage of the two-stage model than in a single-stage model. The authors also find that consideration covaries across brands and that this covariation is mainly driven by unobserved consumer heterogeneity. Finally, the authors show the implications of the model for promotion planning relative to a more standard model of choice. <br/><br/>Click the link below for full text Article -<br/><br/>http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=232cac27-2a9f-4793-99c1-80891ba80dec%40sessionmgr12&vid=8&hid=9
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Choice, Marketing Mix
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR11911.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR11911.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 40215
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 10/03/2011 0.00   Nie AR11911 23/09/2014 0.00 23/09/2014 Articles

Powered by Koha