Challenges in Marketing Socially Useful Goods to the Poor (Record no. 31512)

MARC details
000 -LEADER
fixed length control field 01293pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Gar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Garrette Bernard
245 ## - TITLE STATEMENT
Title Challenges in Marketing Socially Useful Goods to the Poor
250 ## - EDITION STATEMENT
Edition statement 4
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Summer 2010
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 29-47 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 52
520 ## - SUMMARY, ETC.
Summary, etc. In this article, the authors look at companies that are unquestionably socially virtuous and that do business with people who are considered to be at the bottom of the economic pyramid to discover how they have developed profitable strategies in this complex marketing arena. The authors also look at three business initiatives that have not been commercial successes in dealing with the bottom of the pyramid, to derive conceptual lessons. The article notes that Procter & Gamble began an initiative in a bottom of the pyramid area hoping to develop a large-scale profitable market for socially useful goods for the poor.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market Based Solutions, Poverty, Rural Poor
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR11733.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR11733.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 39191
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 17/11/2010 0.00   Gar AR11733 23/09/2014 0.00 23/09/2014 Articles

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