Refining Virtual Co-Creation from a Consumer Perspective (Record no. 31453)

MARC details
000 -LEADER
fixed length control field 01357pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Fil
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Filler Johann
245 ## - TITLE STATEMENT
Title Refining Virtual Co-Creation from a Consumer Perspective
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Winter 2010
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 98-122 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 52
520 ## - SUMMARY, ETC.
Summary, etc. The article focuses on virtual co-creation projects and the role of consumers in new product development. The influence of customers' personalities, motivations, and expectations on their decisions to participate in virtual co-creation projects is discussed. The interaction of consumers and organizations during virtual co-creation is explored through social exchange theory. A framework for virtual co-creation research is noted. The effects of extrinsic and intrinsic motivation on participants' expectations for outcomes associated with a project are mentioned. The characteristics of reward-oriented, curiosity-driven, need-driven participants are noted.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Co-Creation, Crowdsourcing, User Innovation, Virtual Customer Integration
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR11674.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR11674.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 39045
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 11/10/2010 0.00   Fil AR11674 23/09/2014 0.00 23/09/2014 Articles

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