Global Customer Management Programs: How to Make Them Really Work (Record no. 31450)

MARC details
000 -LEADER
fixed length control field 01247pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Cap
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Capon Noel
245 ## - TITLE STATEMENT
Title Global Customer Management Programs: How to Make Them Really Work
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Winter 2010
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 32-55 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 52
520 ## - SUMMARY, ETC.
Summary, etc. The article discusses how multinational companies can manage their critical customer assets through key or strategic account management programs. The focus is on the challenges presented by international customers who are globalizing their procurement operations and on the implementation of global customer management (GCM) programs. The discussion includes the four categories of GCM programs which are pilot, dead-end, spring-board, and embedded. Organizational commitment to GCM is also discussed. The GCM programs developed by International Business Machines Corp. and Xerox Corp. are mentioned.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Programs
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR11671.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR11671.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 39042
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 11/10/2010 0.00   Cap AR11671 23/09/2014 0.00 23/09/2014 Articles

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