Bold Retreat : A New Strategy for Old Technologies (Record no. 31296)

MARC details
000 -LEADER
fixed length control field 01237pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Adn
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Adner Ron
245 ## - TITLE STATEMENT
Title Bold Retreat : A New Strategy for Old Technologies
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. March 2010
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 70-77 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 5
520 ## - SUMMARY, ETC.
Summary, etc. The article discusses a bold retreat to niche markets as an alternative to making corporate transitions to new, superior, or disruptive technologies. Eight questions concerning retrenchment of an older technology or relocation to a new market are discussed. The topics include the unaddressed elements of value creation that a rival has overlooked, the customer segment that would still be interested in these product attributes, and the sustainability of this niche market segment. Competition, organizational change, and support from the supply chain are mentioned. INSETS: RETRENCHMENT;Idea in Brief;RELOCATION.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element IT Strategy
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR11514.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR11514.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 34472
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 06/04/2010 0.00   Adn AR11514 23/09/2014 0.00 23/09/2014 Articles

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