Effect of Employer Brand Image on Application Intentions of B-School Undergraduates (Record no. 31035)

MARC details
000 -LEADER
fixed length control field 01698pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Agr
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Agrawal Rakesh Kumar
245 ## - TITLE STATEMENT
Title Effect of Employer Brand Image on Application Intentions of B-School Undergraduates
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Jul - Sep 2009
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 41-49 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 13
520 ## - SUMMARY, ETC.
Summary, etc. Effective recruiting can help an organisation gain competitive advantage by attracting and retaining the best talent from the campuses. In this paper, the authors draw upon marketing literature to examine how employer brand image can effect the application intentions of business school undergraduates. Based on the analysis of data collected from 125 students from five different business schools located across India, the authors find that attitudes of the prospective candidate about an organisation is an important predictor of intent to apply. Amongst the job attributes, the students' application intentions are influenced by their perceptions of the responsibility and empowerment inherent in the job, as well as on compensation and locational considerations. Prior work experience moderates the relationship between the responsibility and empowerment dimension of employer brand image and application intentions. Implications of the findings and directions for future research are also discussed.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element B-Schools, UG, Campus Recruitment
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR11241.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR11241.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 33703
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 16/01/2010 0.00   Agr AR11241 23/09/2014 0.00 23/09/2014 Articles

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