Kleppner's Advertising Procedure (Record no. 3062)

MARC details
000 -LEADER
fixed length control field 00635cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1996 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133488306
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number Rus
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Russell J T
245 ## - TITLE STATEMENT
Title Kleppner's Advertising Procedure
250 ## - EDITION STATEMENT
Edition statement 13th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice Hall Of India
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent 799pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 7379
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Russell J T,Kleppners Advertising Procedur,Lane W R,Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 8190
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 24/06/1999 Sterling Book House 1200.00   659 Rus 7379 23/09/2014 1200.00 23/09/2014 Book

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