Trade-Off Aversion as an Explanation for the Attraction Effect : A Functional Magnetic resonance Imaging Study (Record no. 30498)

MARC details
000 -LEADER
fixed length control field 01491pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Hed
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hedgcock William
245 ## - TITLE STATEMENT
Title Trade-Off Aversion as an Explanation for the Attraction Effect : A Functional Magnetic resonance Imaging Study
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Feb 2009
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 1-13 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation XLVI
520 ## - SUMMARY, ETC.
Summary, etc. This research reports on a cognitive neuroscientific examination of whether trade-off aversion explains the attraction effect. The principal study involves the neuroimaging of participants engaging in choice tasks while their cerebral activity is recorded. The authors examine whether the presence of a third (normatively irrelevant) alternative yields relatively less activation in areas of the brain associated with negative emotion than the activation during choice tasks involving two equally (un)attractive options. The results support the claim that trade-off choice sets are associated with relatively greater negative emotion. The authors discuss the implications of the research for marketing theory and methodology, as well as for managerial practice in the corporate and public policy arenas.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MRI Study
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR10675.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR10675.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 31996
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 08/06/2009 0.00   Hed AR10675 23/09/2014 0.00 23/09/2014 Articles

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