Marketing Principles and Practice (Record no. 3040)

MARC details
000 -LEADER
fixed length control field 00665cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1995 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273607340
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ADC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Adcock D
245 ## - TITLE STATEMENT
Title Marketing Principles and Practice
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Pitman
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent 420pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 7610
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Adcock D,Marketing Principles & Practic,Bradfield R,Halborg Al,Product Policy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 8167
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library 29/06/1999 Sterling Book House 595.00 2 1 658.8 ADC 7610 06/10/2022 13/09/2022 595.00 23/09/2014 Book

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