Dashboard for Online Pricing (Record no. 30369)

MARC details
000 -LEADER
fixed length control field 01400pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Bay
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baye Michael R
245 ## - TITLE STATEMENT
Title Dashboard for Online Pricing
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Fall 2007
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 202-216 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 50
520 ## - SUMMARY, ETC.
Summary, etc. The article discusses strategies for pricing products in the online marketplace. Although many theorists predicted that competition due to the Internet would force prices to level off to marginal cost, known as the law of one price, the experience of Internet retailers has shown that competitive advantages still exist. Strategies for online pricing require companies to consider the costs for clickthrough advertising, and to conduct pricing experiments to determine customer sensitivities to prices. Some pricing innovations discussed include pricing changes during a product's life cycle and temporary price cuts to gain competitive advantage. Several case studies are presented for companies whose prices are listed at the price comparison web site Kelkoo.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element E-Retail, Online Customers, Online Pricing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR10538.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR10538.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 31760
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 28/04/2009 0.00   Bay AR10538 23/09/2014 0.00 23/09/2014 Articles

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