Brand Marketing (Record no. 3035)

MARC details
000 -LEADER
fixed length control field 00575cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1995 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844234761
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number WEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Weilbacher W M
245 ## - TITLE STATEMENT
Title Brand Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. NTC Books
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent 210p.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 8401
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 8162
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Marketing Management 28/06/1999 Sterling Book House 1434.00   658.827 WEI 8401 23/09/2014 1434.00 23/09/2014 Book Foreign Book

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