Key Marketing Concepts (Record no. 3032)

MARC details
000 -LEADER
fixed length control field 00614cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1995 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333645634
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Meldrum M
245 ## - TITLE STATEMENT
Title Key Marketing Concepts
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Macmillan
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent 246pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 7532
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Meldrum M,Key Marketing Concepts,McDonald M,Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 8159
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library 28/06/1999 Sterling Book House 495.00 2 658.8 MEL 7532 27/04/2024 02/11/2023 495.00 23/09/2014 Book

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