Marketing Imagination (Record no. 3013)

MARC details
000 -LEADER
fixed length control field 00634cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1986 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029191807
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LEV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Levitt T
245 ## - TITLE STATEMENT
Title Marketing Imagination
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Collier Books
Date of publication, distribution, etc. 1986
300 ## - PHYSICAL DESCRIPTION
Extent 238pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 8440
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Levitt T,Marketing Imagination,Relationship Management,Marketing Myopia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 8134
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Main Library Main Library Marketing-Compact Shelves 22/06/1999 Sterling Book House 540.00   658.8 LEV 8440 23/09/2014 540.00 23/09/2014 Book

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