Successful Direct Marketing Methods (Record no. 3007)

MARC details
000 -LEADER
fixed length control field 00654cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1988 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844230863
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number STO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stone Bob
245 ## - TITLE STATEMENT
Title Successful Direct Marketing Methods
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Llinois
Name of publisher, distributor, etc. Crain
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent 496pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 1911
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Stone Bob,Successful Direct Marketing Me,Direct Marketing,Media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 8127
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library 22/06/1999 Sterling Book House 410.00 1 658.8 STO 1911 04/10/2024 16/07/2024 410.00 23/09/2014 Book

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