Dont Try This Offshore (Record no. 29844)

MARC details
000 -LEADER
fixed length control field 02409pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Bro
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Brown Stephen
245 ## - TITLE STATEMENT
Title Dont Try This Offshore
250 ## - EDITION STATEMENT
Edition statement 9
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Sep 2008
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 39-50 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 86
520 ## - SUMMARY, ETC.
Summary, etc. Since the mid-1990s, management-metaphor boutique Serendipity Associates (SA) has been offering clients sizzling similes and snappy sound bites. But the head of SA, Barton Brady, gets word that someone is now poaching in his territory. It's the low-rent operation Tropes R Us, which has started offshoring production to Ireland and will soon flood the market with high-quality, low-cost metaphors. Does this move confirm Brady's fear that the U.S. is losing its competitive edge in right-brain work? Four experts comment on this fictional case study. Daniel H. Pink, an author and consultant, says SA should move to higher ground -- to find new ways to differentiate itself on the basis of right-brain capabilities that will be difficult to offshore. Doing this, he writes, requires an education system that nurtures creativity. John Chuang, CEO of talent consulting firm Aquent, writes that Brady could rally U.S. citizens to protest the country's current immigration policy, which makes it difficult for companies to import top talent. Brady should also broaden the definition of SA's business. Richard Phelps, a human resource executive at PricewaterhouseCoopers, argues that contrary to the prevailing view of many in the West, workers in emerging economies are equal to the demands of creative work. SA should assemble the best right brains on the planet and either hire them or contract with them to represent the SA brand. Charlie Wrench, the CEO of brand and design consulting firm Landor Associates, advises Brady not to worry about his country -- which Wrench believes will continue to attract a disproportionate share of the world's creative talent -- but about his multinational clients, who need service providers to display a powerful combination of right-brain and left-brain skills.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Case Study-HR, Creativity
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR9981.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR9981.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 29103
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 21/10/2008 0.00   Bro AR9981 23/09/2014 0.00 23/09/2014 Articles

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