Lessons in Branding from the Gums Line of Perfetti Van in India (Record no. 29843)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01239pab a2200205 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b0 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | |
| Item number | Sar |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saraogi Anil |
| 245 ## - TITLE STATEMENT | |
| Title | Lessons in Branding from the Gums Line of Perfetti Van in India |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | |
| Name of publisher, distributor, etc. | Apr - Jun 2008 |
| Date of publication, distribution, etc. | 0 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 61-81 Pp. |
| 490 ## - SERIES STATEMENT | |
| Volume/sequential designation | 12 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In 2003, while the overall top line for the Indian operations of the global confectionery major Perfetti Van Melle was showing consistently upward trend (around 14% CAGR), the Gums line of the same was a drag for the company and was not able to make a positive contribution to the company bottom-line. In fact, Gums business grew only 3 per cent last fiscal. The line has been faced with stagnant sales and was unable to utilise the allocated plant capacity. The Divisional Head of the Line, along with his team was faced with this grave situation and was frantically looking for a break. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Case Study-Branding |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR9980.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR9980.pdf</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 29102 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 20/10/2008 | 0.00 | Sar | AR9980 | 23/09/2014 | 0.00 | 23/09/2014 | Articles |
