Promotion Management and Marketing Communications (Record no. 2979)

MARC details
000 -LEADER
fixed length control field 00626cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1990 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030266432
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number SHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp T A
245 ## - TITLE STATEMENT
Title Promotion Management and Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. Dryden
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent 673pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 6702
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Shimp T A,Promotion Management & Marketi,Marketing,Media
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 8092
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
Withdrawn   Dewey Decimal Classification     Main Library Main Library 01/06/1999 Sterling Book House 850.00   658.82 SHI 6702 23/09/2014 850.00 23/09/2014 Book withdrawn on 20/10/2023

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