As Time Goes by : Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products? (Record no. 29639)

MARC details
000 -LEADER
fixed length control field 01325pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Ale
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alexander David L
245 ## - TITLE STATEMENT
Title As Time Goes by : Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. June 2008
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 307-319 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation XLV
520 ## - SUMMARY, ETC.
Summary, etc. Combining prior theory about really new products (RNPs) with temporal construal theory, the authors show in four field studies that consumers follow through less often on positive purchase intentions to buy RNPs than on intentions to buy incrementally new products (INPs), and the decrement grows over time. Compared with consumers of INPs, consumers of RNPs are less likely to think concretely about the circumstances of buying and using the products and are more poorly calibrated in their expectations of initial product use. The authors discuss implications for both the marketing of and the market research on RNPs.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New Products, Purchasing Power
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR9768.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR9768.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 28671
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 27/08/2008 0.00   Ale AR9768 23/09/2014 0.00 23/09/2014 Articles

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