Cross-Sectional Versus Longitudinal Survey Research : Concepts Findings and Guidelines (Record no. 29637)

MARC details
000 -LEADER
fixed length control field 01710pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Rin
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rindfleisch Aric
245 ## - TITLE STATEMENT
Title Cross-Sectional Versus Longitudinal Survey Research : Concepts Findings and Guidelines
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. June 2008
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 261-279 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation XLV
520 ## - SUMMARY, ETC.
Summary, etc. Marketing academics and practitioners frequently employ cross-sectional surveys. In recent years, editors, reviewers, and authors have expressed increasing concern about the validity of this approach. These validity concerns center on reducing common method variance bias and enhancing causal inferences. Longitudinal data collection is commonly offered as a solution to these problems. In this article, the authors conceptually examine the role of longitudinal surveys in addressing these validity concerns. Then, they provide an illustrative comparison of the validity of cross-sectional versus longitudinal surveys using two data sets and a Monte Carlo simulation. The conceptualization and findings suggest that under certain conditions, the results from cross-sectional data exhibit validity comparable to the results obtained from longitudinal data. This article concludes by offering a set of guidelines to assist researchers in deciding whether to employ a longitudinal survey approach.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Survey Methods, Cross Sectional Survey, Longitudinal Survey
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR9765.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR9765.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 28668
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 27/08/2008 0.00   Rin AR9765 23/09/2014 0.00 23/09/2014 Articles

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