Market orientation and Business Performance : The Case of Indian Manufacturing Firms (Record no. 28619)

MARC details
000 -LEADER
fixed length control field 01688pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Jai
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain Sanjay K
245 ## - TITLE STATEMENT
Title Market orientation and Business Performance : The Case of Indian Manufacturing Firms
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Jan - Mar 2007
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 14-33 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 11
520 ## - SUMMARY, ETC.
Summary, etc. Market orientation has come to be recognized as a key concept in marketing literature. Researches in other countries point to the presence of a positive relationship between market orientation and business performance. In the Indian context, however, little evidence exists to demonstrate that market orientation is an activity worth pursuing by the business firms. Based on an empirical investigation, the present paper reports a strong relationship existing between market orientation and various financial and non-financial measures of business performance among manufacturing firms in India. Adjusting for the effects of various moderating and control variables, the authors find this relationship to be holding true, irrespective of market conditions. The obvious managerial implication of the study is that it is worth investing resources in making organizations more market-oriented as all this gets amply paid by way of superior business performance.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market orientation, Performance, Building Competencies, Manufacturing Firms,
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR8711.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR8711.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 25490
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 28/05/2007 0.00   Jai AR8711 23/09/2014 0.00 23/09/2014 Articles

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