MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02059pab a2200205 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140923b0 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency |
Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
|
| Item number |
Lam |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lambrecht Anja |
| 245 ## - TITLE STATEMENT |
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| Title |
Paying Too Much and Being Happy About it : Existence, Causes, and Consequences of Tariff-Choice Biases. (With Abstract) |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
|
| Name of publisher, distributor, etc. |
May 2006 |
| Date of publication, distribution, etc. |
0 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
212-223 Pp. |
| 490 ## - SERIES STATEMENT |
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| Volume/sequential designation |
XLIII |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
A common assumption underlying the analysis of consumers' choices among optional tariffs is that consumers choose the tariff that maximizes their surplus and, thus, the tariff that leads to the lowest billing rate for a given amount of usage.Yet there is evidence that many users prefer a flat rate even though their billing rate would be lower with a pay-per-use tariff (flat-rate bias), and some users prefer a pay-per-use tariff even though they would save money with a flat rate (pay-per-use bias). The authors conduct four empirical analyses based on three different data sets. They show that the flat-rate bias is more important and has a greater regularity and time persistence than the pay-per-use bias. They classify potential causes of the flat-rate bias as "insurance effect," "taxi meter effect," "convenience effect," and "overestimation effect" and show that the insurance, the taxi meter, and the overestimation effects lead to a flat-rate bias. They provide evidence that underestimation of usage is a major cause of the pay-per-use bias. They show that the flat-rate bias does not significantly increase customer churn and thus results in a short- and long-term profit increase. In contrast, the pay-per-use bias largely increases churn so that in the long run, the additional short-term profit is offset by higher churn. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer Ussage, Pricing Scheme, |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://192.168.6.13/libsuite/mm_files/Articles/AR8273.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR8273.pdf</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
24375 |
