When Corporate Image affects Product Evaluations : The Moderating Role of Perceived Risk (Record no. 27216)

MARC details
000 -LEADER
fixed length control field 01252pab a2200217 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Gur/Bat
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gurhan-Canli Zeynep
245 ## - TITLE STATEMENT
Title When Corporate Image affects Product Evaluations : The Moderating Role of Perceived Risk
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. May 2004
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 197-205 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation XLI
520 ## - SUMMARY, ETC.
Summary, etc. In two experiments, the authors show that corporate image associations with innovation and trustworthiness (but not social responsibility) influence product evaluations more when consumers perceive high (versus low) risk in the product purchase. Their findings extend previous research by identifying perceived risk as a moderator of the effects of corporate image on product evaluations. The authors discuss implications for the conditions governing the "flow-through" of corporate image to individual product evaluations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product Evaluation, Corporate Image,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Batra Rajeev
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR7283.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR7283.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 20824
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 23/09/2014 0.00   Gur/Bat AR7283 23/09/2014 0.00 23/09/2014 Articles

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