Impact of Effective Advertisement on Consumer Attitude (Record no. 27135)

MARC details
000 -LEADER
fixed length control field 00628pab a2200193 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Dur
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Durai F R Alexander
245 ## - TITLE STATEMENT
Title Impact of Effective Advertisement on Consumer Attitude
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Mar 2005
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 11-14 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation XXXV
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behaviour,
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR7202.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR7202.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 20742
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 23/09/2014 0.00   Dur AR7202 23/09/2014 0.00 23/09/2014 Articles

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