Stealth Marketing : How to Reach Consumers Surreptitiously (Record no. 26729)

MARC details
000 -LEADER
fixed length control field 00719pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Kai/Kai
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kaikati Andrew M
245 ## - TITLE STATEMENT
Title Stealth Marketing : How to Reach Consumers Surreptitiously
250 ## - EDITION STATEMENT
Edition statement 4
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Summer 2004
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 6-22 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 46
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Viral Marketing, Brand Pushers, Celebrity Marketing, Bait-Tease Marketing,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kaikati Jack G
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR6790.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR6790.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 19185
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 23/09/2014 0.00   Kai/Kai AR6790 23/09/2014 0.00 23/09/2014 Articles

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