Advertising Management (Record no. 2647)

MARC details
000 -LEADER
fixed length control field 00661cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1997 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120312196
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David A
245 ## - TITLE STATEMENT
Title Advertising Management
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall Of India
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent 753pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 9176
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Aaker David,Advertising Management,Myers John G.,Aaker David A.,Positioning,Goal Setting,Branding
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7539
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Main Library Main Library Advertising-Compact Shelves 23/12/1998 Sterling Book House 0.00   659.1 AAK 9176 23/09/2014 0.00 23/09/2014 Book

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