Successful Marketing Communications : A Practical Guide to Planning and Implementation (Record no. 26)

MARC details
000 -LEADER
fixed length control field 00572cam a22001694a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2001 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750650273
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ACE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ace Cathy
245 ## - TITLE STATEMENT
Title Successful Marketing Communications : A Practical Guide to Planning and Implementation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Butterworth
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 210p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 39
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Marketing Management 16/11/2002 0.00 5 1 658.8 ACE 11289 08/08/2022 25/07/2022 0.00 23/09/2014 Book

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