Determining Segmentation in Sales Response Across Consumer Purchase Behaviors (Record no. 22622)

MARC details
000 -LEADER
fixed length control field 00620pab a2200169 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bucklin R
245 ## - TITLE STATEMENT
Title Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. JMR
Name of publisher, distributor, etc. May-98
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 189-197pp.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market Segmentation, Consumer Behavior
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR1266.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR1266.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 13864
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 01/07/1998 Sterling Book House 1100.00   AR1266 23/09/2014 0.00 23/09/2014 Articles

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