Pro-Social Consumer Influence Strategies: When and How Do They Work? (Record no. 22045)

MARC details
000 -LEADER
fixed length control field 00610pab a2200169 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Osterhus T L
245 ## - TITLE STATEMENT
Title Pro-Social Consumer Influence Strategies: When and How Do They Work?
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. J. Marketing
Name of publisher, distributor, etc. Oct.97
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 16-29pp.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Strategy, Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR689.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR689.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 13287
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 01/01/1997 Sterling Book House 1100.00   AR689 23/09/2014 0.00 23/09/2014 Articles

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