Why is Marketing Not Working ? (Record no. 21294)

MARC details
000 -LEADER
fixed length control field 00645pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Gup/Raj
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta Indrajit
245 ## - TITLE STATEMENT
Title Why is Marketing Not Working ?
250 ## - EDITION STATEMENT
Edition statement 23
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Business World
Name of publisher, distributor, etc. Nov 4
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 28-32p.
490 ## - SERIES STATEMENT
Volume/sequential designation 22
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Tactics,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rajshekhar M
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR4818.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR4818.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 12536
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 01/01/1900 0.00   Gup/Raj AR4818 23/09/2014 0.00 23/09/2014 Articles

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