When the Tail Wags the Dog (Record no. 20870)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01331pab a2200181 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b0 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Seth Meera |
| 245 ## - TITLE STATEMENT | |
| Title | When the Tail Wags the Dog |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Business World |
| Name of publisher, distributor, etc. | 24-30 Oct 2000 |
| Date of publication, distribution, etc. | 0 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 37-44pp. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Today the market is full of incentives on consumer goods. The basic human psychologyHas become incentive minded. The retailer is gaining importance because the consumables are found to be sold more through him and not depend on brand or quality.For this it is suggested that advertising through Television or elsewhere is the best media for sales promotion.If the brands depend on retailers for sales promotion their demands continue to grow for more and more free gifts or other incentives.With increase in different brands and the incentives of consumers towards retailers advise on goods and his push the production companies have no choice but to increase incentives and advertise other products for more competitive sales. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Case Study -Advertising,<Retailing> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR3381.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR3381.pdf</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 12112 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 01/01/1900 | 0.00 | AR3381 | 23/09/2014 | 0.00 | 23/09/2014 | Articles |
