Mad Ad World (Record no. 20867)

MARC details
000 -LEADER
fixed length control field 00641pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Lob/Kau
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lobo Austin
245 ## - TITLE STATEMENT
Title Mad Ad World
250 ## - EDITION STATEMENT
Edition statement 629
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Business India
Name of publisher, distributor, etc. Apr 15-28
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 54-63p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kaul Suneeta
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR4568.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR4568.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 12108
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 01/01/1900 0.00   Lob/Kau AR4568 23/09/2014 0.00 23/09/2014 Articles

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