Business of Brands (Record no. 19310)

MARC details
000 -LEADER
fixed length control field 00555cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2004 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number Mil/Mui
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Miller Jon
245 ## - TITLE STATEMENT
Title Business of Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chichester
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 270p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands, Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Muir David
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 21697
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Brands 27/10/2005 Apna Book Suppliers 1246.53   659 Mil/Mui 14491 23/09/2014 31.95 23/09/2014 Book

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